INDUSTRY INTELLIGENCE REPORTS
What are Industry Intelligence Reports (IIR)?
IIRs are bimonthly publications produced by the NSSF Research Department that provide the latest research on a variety of industry topics. Designed in a quick and easy-to-reference format, IIRs provide valuable information to help NSSF members stay current with what's happening in the industry. IIRs also evaluate and measure the success of NSSF programs and are excellent resource tools for public relations and the media
The topics for the reports are based on in-house surveys as well as existing data sources with input provided by key member companies.
What is the value of IIRs to NSSF Members?
Market managers may not have the luxury of time to dig through cumbersome volumes of data and cross tabulations to find what they are looking for. Or, they may not have the resources available to conduct their own accurate research. NSSF's Research Department has the capability of exclusively providing these timely cost-efficient research reports as a value-added service and benefit for its members.
What topics have been covered?
The following is a list of past reports downloadable as PDF documents.
VOLUME 1
ISSUE #1: Protecting
Your Storefront: The results of an NAFR security survey regarding inventory shrinkage and theft.
ISSUE #2: Mentoring
Proves Successful: The results of a survey of STEP OUTSIDE participants.
ISSUE #3: Compilation of Firearm-Related Injury Statistics: Focuses on the declining trends of unintentional firearm-related accidents in the U.S. (2003 Edition)
ISSUE #4: Understanding the Cowboy Action Shooting (CAS) Phenomenon: Defines what CAS is and highlights the lifestyle and economic impact the sport has on the industry.
ISSUE #5: Operating a Profitable Firearms Business in a Changing Retail Landscape:
Provides dealers with key survival and success strategies to maintain profitability and competitiveness.
ISSUE #6: Compilation of Firearm-related Injury Statistics: : Focuses on the declining trends of unintentional firearm-related accidents in the U.S. (2004 Edition)
ISSUE #7: SCTP - Aiming Way Beyond Competitive Shooting: Highlights how the Scholastic Clay Target Program (SCTP) has been successful in building leadership, responsibility and teamwork for today's young target shooters.
ISSUE #8: A Profile of Today's Hunter - Social & Economic Highlights:
This edition condenses the findings of the latest studies examining hunters and hunting in America and the social, political and economic necessity of hunting in today's world.
ISSUE #9: STEP
OUTSIDE - A Recruitment Program Designed to Benefit Your Business & the
Outdoors Industry: This issue defines STEP OUTSIDE
by detailing the value and benefits of the program as well as highlighting
the necessary steps in implementing and enhancing recruitment efforts
throughout the year.
ISSUE #10: National Range
Survey Results: An extensive assessment that examines
the needs, challenges, opportunities and daily operations of
public and private ranges. Conducted by the National Association
of Shooting Ranges (NASR) as a reference source for all range
types.
ISSUE #11: Practical Shooting
- A More Than Practical Revenue Source For Your Business: A
survey conducted by the United States Practical Shooting Association
(USPSA) highlights the demographics, frequency of participation
and expenditures of these competitive shooters. The report identifies
this unique target as an untapped market for retailers and ranges.
ISSUE #12: Compilation of Firearm-related Injury Statistics:Focuses on the declining trends of unintentional firearm-related accidents in the U.S. (2005-2006 Edition).
VOLUME 2
ISSUE #1: Small-Arms Production in the United States: A compilation of manufacturing trends spanning a quarter of a century.
ISSUE #2: 2006 National Taxidermist Survey: The results provide a current look at the business of taxidermy in the United States.
ISSUE #3: Paintball – Growth
in Participation and Spending Makes This Extreme Sport An Attractive
Revenue Source for Your Business. The paintball industry
has shown phenomenal growth over the last ten years. This report
provides an in-depth examination of paintball retailing in the
U.S. and how this growth can lead to more sales at the cash register.
ISSUE #4: Scholastic Clay Target Program (SCTP) – The
program continues to reach beyond competitive shooting by providing
attributes of leadership, responsibility and teamwork for today’s
young shooters. Our 2006 surveys provide a dual look at participants
and their parent’s feedback of the program. The SCTP
audience will spend over $4 million in the coming year – and
you don’t want to miss out of the action.
ISSUE #5: Compilation
of Firearm-Related Injury Statistics– The
latest release on the declining trends of accidental firearm-related
injuries in the United States. A must have report for anyone in
the firearm industry. (2007 edition).
How can I get Industry Intelligence Reports?
Each printed issue is mailed to NSSF members and is also posted
online in our Members Only Stats Library. To inquire about
membership, please contact the Manager of Member Services. Additional
print copies are available to members for $1.00 each.
To order additional printed copies please contact the Research
Department.
Have a topic for an IIR?
We gauge the industry constantly to determine what topics may be
most beneficial to our members. But it is also important for our
members to tell us what information they need and want to see. We
are always open for suggestions on a topic for the Industry Intelligence
Reports.
Use the form below to submit your request.
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