15. Do you have any information on the paintball
market?
Yes, our 2004 NSGA Sports Participation reports contains a full demographic
and expenditure profile on paintball. In addition our NSSF Market Indicator
tracks trends in the paintball category.
A summary of findings:
- There are approximately 8.0 million active paintball
enthusiasts in the U.S.
- Males make up 88% of participation with an average
age of 21.5.
- Female (12%) participants average age is 30.9.
- The largest age group of participation for males is 12-17 (37%) and 18-24 (21%).
- However the male age group (25-34) has the highest mean number of days
for participation (10.6 days per year).
- Average expenditures vary considerably depending on geographic region. The average dollar expenditure on paintball in Mid-Atlantic state averages $133.14 while East South Central states average $85.48.
- Considering the full line retail sector for paintball: markers account for 11% of units sold, eye protection 4%, accessories 35% and paints 50%.
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