13. I own a small shop. How can I compete with
the large, mega store retailers?
Please reference our Industry Intelligence Report – Issue #5 “ Operating
a Profitable Firearms Business in a Changing Retail Landscape”.
This issue provides 10 proven strategies for achieving both survival and
success. The strategies are summarized below:
- Focus completely on the satisfying the customer.
- Study the success of others.
- Gather and analyze management information regularly.
- Sharpen your marketing skills.
- Increase the customer’s perception of value.
- Position your business uniquely.
- Eliminate waste.
- Find something to improve every day.
- Embrace change with a positive attitude.
- Pull the trigger and start the battle.